links for 2010-06-07
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Spike Jones from Brains on Fire shares their case study on how they built a community for Fiskars scissors. 20 minute video.
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Great quotes from smart word-of-mouth practitioners. Worth a read for sure.
Are you building a totem pole for your brand?
I spend a significant amount of time in the Northwest where Totem Poles are a common sight. When I was walking around West Seattle today, I stopped and looked at one that is at the Admiral Viewpoint and overlooks Elliott Bay and Downtown Seattle.
The purpose of totem poles (or in this case, story poles) are to document key people and events that had a significant impact on that settlement or region.
Alot of marketers do a poor job of creating their own version of totem poles. Most of the time marketers are busy looking at the present or future to stop and think about the people that will come after them. How many times have you stepped into a new job to find out that’s it your job to piece together the facts and learn about the history of your brand(s).
The past is important. And I’m not talking about conducting a business review of the last 12 months or quantitative research to understand how A&U has changed over the last couple of years. The past is everything from the founder of your brand to the people who played a role in building it to sales results, to advertising archives, media coverage and anything else that has shaped the brand.
Everyone is busy, but I challenge you to take a couple hours a month to build your brand’s story pole. The people who follow you will appreciate it.
EAVB_GNTAITGGTS
links for 2010-06-05
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I'm a big fan of how Mark Hellendrung is marketing and selling Narragansett. Great to see his success continues.
links for 2010-05-31
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Listening to your social media mentions is a mandatory marketing responsibility these days. The problem is that it's a lot harder to listen to what consumers are saying on the preferred platform – Facebook. This piece shows off a new tool where you can track Twitter AND Facebook.
What is YOUR definition of Social Media?
I had an interesting conversation today. The question posed to me was, “What is the definition of Social Media?”
Good question.
I probably think of social media in the same way you do. Something along the lines of “the sharing of real thoughts, ideas and questions questions via online platforms like blogs, Twitter and Facebook.” The executive that I was talking to considered all word-of-mouth to be part of social media. Their point was, “consumers are talking, that’s social isn’t it?”
Yup, it sure is. So IS word-of-mouth social media? Or is social media word of mouth.
In my opinion, yes and yes.
In this age, for either to be effective they need to work together. There are so many conversations happening online that if your word-of-mouth isn’t making it’s way into the social media space, it’s probably not working. And if your online social media initiative isn’t jumping over to the real world, it’s probably not resulting in sales.
WOM/social media, it’s one and the same to me.
And by the way, it’s also a good idea to make sure everyone on your team is aligned to all of the buzz words everyone is throwing around the office.
links for 2010-05-18
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Cool blog post on people who have taken a niche and built it into a personal brand.
links for 2010-05-13
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Scott Monty clearly lays out how marketers are working hard on measurement, but on the wrong objectives. Hits, click-thru and stickiness are all good things, but really not as meaningful as the likelihood of consumers becoming brand advocates. Are consumers reaching and retaining and repeating the right information? That is the big question.
links for 2010-05-07
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What is the role of a social media platform? This infographic will tell you.
links for 2010-04-04
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Interesting thoughts… and if the iPad is what people are saying what it is, then I might believe most of these. And if even 1 of these come through, I'll be wrong about my original iPad predictions.
links for 2010-03-12
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I was looking some stats on Twitter's decline a couple weeks ago. Here's pretty much everything all of the info I needed.
