Consumer Sharing and Participation Higher than Even I Expected

Here’s a good piece from emarketer that reveals some interesting statistics about on how consumers pass along brand information on and offline.

The percentage of people who claim to help a friend make a purchasing decision didn’t surprise me.  In fact, I might have thought it would be higher – and that’s saying something considering how much I believe in the power of word-of-mouth marketing.  But I was really surprised on these stats

• One out of five people contribute to a forum
• One out of five people attend offline events with people of a similar interest – Like a Tweetup.
• 40% of people actively share information they find online

Just more reason to find your influencers, build a relationship with them and empower them to spread the word.

The emarketer piece also has some information on which age demos are more active in sharing information.