links for 2009-12-24
December 24, 2009
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This will be a fun case study to watch. Considering Pepsi could do about 3 HUGE social media campaigns for the price of a :30 Super Bowl spot, my gut feeling is that they're making the right move. I also think this is the beginning of the end of the importance of Super Bowl TV spots. In 10 years, people won't care about the commercials.
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