Thoughts on Crush It!

Crush It, originally uploaded by seanmccann.

Let me preface this by saying I’m a big Gary Vaynerchuk fan. I find him to be inspiring, motivating and insightful. I also want to say that this is not meant to be a big slam on his book.

So, I’ll start with who SHOULD buy his book:

• People who are new to social media: if you are just now learning about the power of social media and how to put it to work for you, this book is a great primer.
• If you are thinking about going into business for yourself and/or if you want to make money off of blogging, then this is a great book for you.

The people who would be better off reading something else are:

• Social media experts: if you have a job in social media, you’re going to find this to be really boring.
• If you already understand the power of Twitter, Facebook and all of the other platforms out there, no need to read this.

But, I will say that you should always take any chance you get to see Gary speak or meet him in person. The guy gets it and really does work his ass off for everything he gets.