Comments on: Recession Marketing Strategies

By: JD

JD — Tue, 23 Dec 2008 23:33:40 +0000

I always find it interesting that in a bad economy we gravitate to this type of thinking when we should always be thinking this way. It’s not a bad thing to be reminded that we all need to make sure we are spending our marketing dollars effectively. If you consider the economy as impetus to do something different, I can only think of two things you may do differently. 1) Grab market share if your competition is pulling back and you have the resources. 2) Focus more on value than say premium features. If customers are cutting budgets, value will more likely impact a sale with less willingness to pay that little extra for the niceties.

By: Jake

Jake — Wed, 10 Dec 2008 10:35:26 +0000

Play it safe? I’m not sure. Surely the only way to get the edge in tough times is to try something bold?

By: Recession Marketing Strategies « Alternative marketing thinking

Recession Marketing Strategies « Alternative marketing thinking — Tue, 02 Dec 2008 09:46:11 +0000

[...] The full list is here. [...]

By: Cathy Lada

Cathy Lada — Mon, 01 Dec 2008 12:13:38 +0000

How interesting – I found this blog through #6 on the list (engaging brand stalkers) from the Brand Autopsy blog as well! I also love the Brand Audit on Cracker Jack here on this blog. You’ve definitely got a new subscriber!

By: Don Ball

Don Ball — Tue, 25 Nov 2008 19:51:09 +0000

Neal, I just discovered your blog. You’re asking the same questions I am. How does/should the downturn change what we do? Only I’m arguing that instead of playing safe, this is a time for marketers to jump into low-cost/no-cost marketing approaches, which might include blogging, social media and video for Web, to name a few. I took my stab at the big question here, if you’re interested: http://polymerstudios.com/blog/2008/10/07/recession-proof-marketing-%e2%80%93-part-i/

By: jeff

jeff — Wed, 19 Nov 2008 13:40:55 +0000

I confess I also found you through John Moore. Love the point on #6 and love the term “brand stalkers.” It’s beautiful.

By: Ryan Moede

Ryan Moede — Tue, 18 Nov 2008 19:13:32 +0000

I found your blog after John Moore linked to this post and highlighted in particular point #6. I couldn’t agree more. Well said.

By: paulswansen

paulswansen — Tue, 18 Nov 2008 04:24:05 +0000

Make sure that advertising buy has killer content.