Bum-vertising!
October 9, 2008
You know, when you think about it, Bum-vertising isn’t really all that different than a celebrity taking money to endorse a brand they would never even think about using. Think Tiger Woods and Buick.
This guy is homeless and therefore doesn’t know anything about selling a home. But somehow, isn’t he more believable that Tiger driving a LeSabre?
Via Spur.
more about “Bum-vertising!“, posted with vodpod
Hi Neal,
I used to work for the newspaper in Winston-Salem, North Carolina. They hired homeless to hawk papers on the medians of roads in town there too, and have done that for years. It was controversial, and sure, it doesn’t send the most elegant message ’bout your brand, but know what? It gets people working.
-Joe