Comments on: Thoughts on Sports Sponsorships http://youcantbuythat.com/2008/06/17/thoughts-on-sports-sponsorships-2/ The best marketing is the kind you can't buy. Mon, 12 Jul 2010 17:45:53 +0000 hourly 1 http://wordpress.com/ By: finn mckenty http://youcantbuythat.com/2008/06/17/thoughts-on-sports-sponsorships-2/#comment-190 finn mckenty Tue, 17 Jun 2008 11:52:54 +0000 http://nealstewart.wordpress.com/2008/06/17/thoughts-on-sports-sponsorships-2/#comment-190 I don't know a lot about NASCAR or golf, but I know a lot about the way sponsorships work in mixed martial arts (UFC). 1. They don't explicitly get paid for every time they mention their sponsors' names in interviews, but I'm sure the sponsors are happy to hear it and the athletes hope that translates to more sponsorship 2. Not sure about the specifics in NASCAR and golf, but in the UFC fighters are specifically forbidden to mention sponsors in post-fight interviews, mostly because the interviews just turned into long, dull laundry lists of sponsors I don’t know a lot about NASCAR or golf, but I know a lot about the way sponsorships work in mixed martial arts (UFC).

1. They don’t explicitly get paid for every time they mention their sponsors’ names in interviews, but I’m sure the sponsors are happy to hear it and the athletes hope that translates to more sponsorship

2. Not sure about the specifics in NASCAR and golf, but in the UFC fighters are specifically forbidden to mention sponsors in post-fight interviews, mostly because the interviews just turned into long, dull laundry lists of sponsors

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