I’m working on a project that has me thinking back on my time in the Craft Beer segment. I took some time this past weekend to crystalize my thoughts on what it takes to build a successful craft beer brands and here’s what I came up with.
After looking at this a few times, it seems like a lot of these concepts apply to start-up brands in a variety of categories and industries.
I’ll be elaborating on these ideas, one at a time in the coming weeks.
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Mismatched stuff can be cool. Seth Godin is constantly talking about Little Miss Match, the sock people – but Glove Love might have taken it a step further. I love this concept because it brings so many great pieces together:sustainability, story telling, word of mouth, the whole kit and kaboodle.
Check it out and note how the gloves come with a story already attached to them.
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I\'ve been wondering if a store like this existed. It\'s pretty common in the world of wine or craft beer for bars and liquor stores to concentrate on only the niche brands, but this seems to be completely unique in the world of soft drinks.
But this guy has rejected everything in the mainstream because he has a passion for his business and helping people find a truly unique product. But your selection isn\'t everything. His passion for sodas and soft drinks comes out in everything he does and says. And the fact that he had the balls to tell Pepsi that they can\'t take up any of his valued shelf space makes the experience of shopping there all the more memorable and worth talking about.
(I originally found this on Seth Godin\'s blog)
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I\'ve been wondering if a store like this existed. It\'s pretty common in the world of wine or craft beer for bars and liquor stores to concentrate on only the niche brands, but this seems to be completely unique in the world of soft drinks.
But this guy has rejected everything in the mainstream because he has a passion for his business and helping people find a truly unique product. But your selection isn\'t everything. His passion for sodas and soft drinks comes out in everything he does and says. And the fact that he had the balls to tell Pepsi that they can\'t take up any of his valued shelf space makes the experience of shopping there all the more memorable and worth talking about.
(I originally found this on Seth Godin\'s blog)
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I\'ve been wondering if a store like this existed. It\'s pretty common in the world of wine or craft beer for bars and liquor stores to concentrate on only the niche brands, but this seems to be completely unique in the world of soft drinks.
But this guy has rejected everything in the mainstream because he has a passion for his business and helping people find a truly unique product. But your selection isn\'t everything. His passion for sodas and soft drinks comes out in everything he does and says. And the fact that he had the balls to tell Pepsi that they can\'t take up any of his valued shelf space makes the experience of shopping there all the more memorable and worth talking about.
(I originally found this on Seth Godin\'s blog)
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I\'ve been wondering if a store like this existed. It\'s pretty common in the world of wine or craft beer for bars and liquor stores to concentrate on only the niche brands, but this seems to be completely unique in the world of soft drinks.
But this guy has rejected everything in the mainstream because he has a passion for his business and helping people find a truly unique product. But your selection isn\'t everything. His passion for sodas and soft drinks comes out in everything he does and says. And the fact that he had the balls to tell Pepsi that they can\'t take up any of his valued shelf space makes the experience of shopping there all the more memorable and worth talking about.
(I originally found this on Seth Godin\'s blog)
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I’ve been wondering if a store like this existed. It’s pretty common in the world of wine or craft beer for bars and liquor stores to concentrate on only the niche brands, but this seems to be completely unique in the world of soft drinks.
But this guy has rejected everything in the mainstream because he has a passion for his business and helping people find a truly unique product. But your selection isn’t everything. His passion for sodas and soft drinks comes out in everything he does and says. And the fact that he had the balls to tell Pepsi that they can’t take up any of his valued shelf space makes the experience of shopping there all the more memorable and worth talking about.
(I originally found this on Seth Godin’s blog)
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I\'ve been wondering if a store like this existed. It\'s pretty common in the world of wine or craft beer for bars and liquor stores to concentrate on only the niche brands, but this seems to be completely unique in the world of soft drinks.
But this guy has rejected everything in the mainstream because he has a passion for his business and helping people find a truly unique product. But your selection isn\'t everything. His passion for sodas and soft drinks comes out in everything he does and says. And the fact that he had the balls to tell Pepsi that they can\'t take up any of his valued shelf space makes the experience of shopping there all the more memorable and worth talking about.
(I originally found this on Seth Godin\'s blog)
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I\'ve been wondering if a store like this existed. It\'s pretty common in the world of wine or craft beer for bars and liquor stores to concentrate on only the niche brands, but this seems to be completely unique in the world of soft drinks.
But this guy has rejected everything in the mainstream because he has a passion for his business and helping people find a truly unique product. But your selection isn\'t everything. His passion for sodas and soft drinks comes out in everything he does and says. And the fact that he had the balls to tell Pepsi that they can\'t take up any of his valued shelf space makes the experience of shopping there all the more memorable and worth talking about.
(I originally found this on Seth Godin\'s blog)
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If you\'re looking to take the plunge into social media and want to know what to do first, the answer is easy: listen.
It seems like so many people think the first step is to create a Twitter page or try to produce a viral video, but that\'s all wrong. The most powerful part about social media is that it allows you to listen in on THOUSANDS, if not MILLIONS of conversations about your brand, company, service or industry. Once you have a read on what people are saying, you\'ll be a lot better equipped to start that Twitter or Facebook page.
